Prepare to stand out

Answer these 5 questions honestly. Consider “Yes” or “No.”

1. Can you describe what makes you unique in one sentence? (Yes/No)

2. Is your LinkedIn profile up to date and consistent with your goals? (Yes/No)

3. Do you know what three values you want to be known for? (Yes/No)

4. Can you confidently introduce yourself to a new contact in 30 seconds? (Yes/No)

5. Do you have a clear idea of your target audience or industry? (Yes/No)

Why this matters:
Understanding your current position is the first step to meaningful growth. This self-assessment helps you identify strengths and gaps, so you can focus your branding efforts where they’ll have the most impact.

Template:
“I help [who] do [what] so they can [result].”

Example:
“I help young professionals build confidence so they can advance their careers.”

Your Turn:
Write your own statement on a piece of paper.

Why this matters:
A clear brand statement communicates your unique value and purpose, making it easier for others to understand what you offer and why they should connect with you.

Review your LinkedIn (or other main platform):

• Is your profile photo recent and professional?

• Is your headline clear and specific?

• Does your summary reflect your values and expertise?

• Are your work experiences up to date?

• Are you sharing or engaging with content relevant to your brand?

Why this matters:
Your online presence is often your first impression. Regularly reviewing your profiles ensures they accurately reflect your brand and support your professional goals.

3 Steps to a Great Pitch:

1. Who are you?

2. What do you do?

3. What makes you different?

Write down your 30-second pitch on a piece of paper.

Why this matters:
A strong elevator pitch helps you introduce yourself confidently and memorably, opening doors to new opportunities and connections.

Choose your top 3 values:

Integrity | Innovation | Empathy | Leadership | Creativity | Reliability | Growth | Service | Courage | Collaboration

Reflect. Why did you choose these?

Why this matters:
Clarifying your core values guides your decisions and actions, ensuring your brand is authentic and resonates with your target audience.

• Post your brand statement or elevator pitch on LinkedIn, or share it with a trusted peer.

• Ask: “Does this sound like me? Is it clear what I offer?”

Why this matters:
Sharing your brand with others and seeking feedback helps you refine your message and ensures it’s clear, compelling, and true to you.

❌ Being Generic
Avoid vague phrases like “hardworking” or “team player.” Be specific about your value.

❌ Ignoring Your Audience
Your brand should speak to the people you want to influence—employers, clients, collaborators.

❌ Inconsistent Messaging
Make sure your LinkedIn, resume, and elevator pitch all tell the same story.